Today brings together Regional Leaders from across the Northern Rivers as part of Primex Field Days at the Lismore Showgrounds.
This luncheon is a chance to step away from the pace of day-to-day business and spend time with the people shaping the future of the region. Across the afternoon, we hope you enjoy good conversation, new connections, and fresh perspectives on the industries, partnerships, and ideas driving regional innovation.
Thank you for being part of the event and contributing to the strength of our regional business community.
Thank you also to our Presenting Partners, Telstra and Southern Cross University, along with our event partners, Lismore City Council and Primex, for their continued support of regional business and industry.
Todays event is part of our Regional Leaders program. We extend our thanks to the Strategic Partners who support this initiative, Clarence Property, Southern Cross University, Northern Rivers Housing, and TURSA, along with every Regional Leader in the network.
The Regional Leaders program is powered by the businesses and people who continue to invest their time, insight, and leadership into strengthening the Northern Rivers region and its future.
11:30am
Guest arrivals and networking drinks
11:45am
Guests seated
Acknowledgement of Country and opening remarks
Official Norco Primex 2026 opening with:
The Hon. Janelle Saffin MP, Member for Lismore, Minister for Small Business, Minister for the North Coast and Minister for Recovery.
Bruce Wright, Director, Primex Field Days
Michael Hampson, CEO, Norco
John Gibson, President, North Coast National
Mark Bailey, Secretary Manager, North Coast National
Official Luncheon Welcome
Jane Laverty, Regional Director, Business NSW Northern Rivers
12:10pm
Paddock-to-plate lunch served. Please feel comfortable to eat as your meal arrives at your table.
Keynote address
Michael Hampson, Chief Executive Officer, Norco
Panel - Emerging Industries on the North Coast
Ben Roche, Pro Vice Chancellor, Southern Cross University in conversation with:
Maxine Shea, Founder, Hemp Collective
Tobias Kretzschmar, Professor for Plant Breeding and genetics, Southern Cross University
Keynote - Regional Connectivity & Resilience
Loretta Willaton, Regional Australia Executive, Telstra
Audience conversation and Q&A with Loretta
Closing remarks
2:30pm
Official close
Clarence Property Networking Drinks
3:00pm. Clarence Property Business Hub, Fine Arts Pavilion
Continue the conversation at networking drinks hosted by Regional Leaders Clarence Property, Newton Denny Chapelle, Bennetts Construction and ENV Solutions. Take a walk through Primex Field Days before settling in for an afternoon of relaxed networking, good conversation and new connections.
Alternate Drop Meals Served to your Table
Red Meat:
Osso Buco
Served with gremolata, creamy garlic mash & braised seasonal vegetables.
White Meat
Chicken w Lemon Herb Butter
Served with baked rosemary potato, roast punpkin fetta salad & balsamic glaze.
Vegetarian
Layered Sweet Potato, egg plant, feta spinach bake w Walnut,Cranberry honey sauce & steamed greens
Note that everything on the menu apart from the bread rolls is Gluten Free
A huge thank you to Jodie Rook from Golden Crust Catering and her team for the delicous food and hospitality.
Two alchoholic drinks per guest are included with your ticket.
Please order your drinks from the bar.
Due to licencing laws, bar staff cannot provide open bottles of wine to your tables, however, you are welcome to request a bottle and glasses from the bar to share with your table.
Norco Milks & Iced Coffees
Please help yourself to a delicous Norco flavoured milk or iced coffee
Each guest has received selection of products sourced from our Regional Leaders and The Hemp Collective
From hemp lip balm and Manuka honey gummies to roasted nuts, dried fruit, and chocolate-filled cone tips, these products reflect the creativity, quality, and innovation coming out of our region.
We encourage you to enjoy your gift and support the businesses behind them. Every product tells a story about the people, produce, and ideas that make the Northern Rivers such a strong and distinctive part of regional Australia.
We also encourage you to enjoy a delicous Norco flavoured milk or iced coffee - Thanks Norco!
Thank you to the businesses who generously contributed today’s treats and helped showcase the quality and innovation coming out of the Northern Rivers.

Minister for Small Business, Minister for The North Coast &
Minister for Recovery
Janelle Saffin MP is Minister for Recovery, Small Business and the North Coast, and Member for Lismore in the NSW Parliament.
A lifelong advocate for regional communities, she has served at all levels of government including in the NSW Legislative Council and as Federal MP for Page. From teaching and law to policy work in Timor-Leste with José Ramos-Horta, Janelle’s career reflects deep commitment to social justice and practical change.
Known for her fearless advocacy during times of crisis and recovery, she is a trusted voice for her community and a driving force behind local infrastructure and reform.

Michael has gained experience with the fast moving consumer goods industry across a number of different supply chains and countries. With a key eye for commercial value creation and capture, Michael has been a major driver of change and value appreciation in his current role of Chief Executive Officer at the iconic Norco Co-Operative, a 100% farmer owned co-operative, and previously at Bega Cheese via the various senior roles held during the growth of that company.
Michael’s professional achievements are excellent, with a number of key business making activities delivered under his leadership, such as;
· Improvement of total value returned to stakeholders by taking the profit of Norco Co-operative Limited from breakeven to record results in 24 months, delivering 30% more operating profit in the last 5 years, than the cumulative sum of the prior 20 years. In addition, increasing the payment to Norco’s farmer owners by $65m in the same period – a turn-around that has added sustainability to the Northern Dairy industry;
· Completion of major long term complex deals with offshore multinational organisations;
· Development of relationship with major retailers, including major long term supply agreements;
· Acquisitions – identification, transition and ongoing execution.
With core values of trust, honesty and empathy, along a strong sense of entrepreneurialism, Michael has gathered support of key management teams and boards to deliver results that were previously not part of the various organisation’s history, creating value for all key stakeholders.

As Pro Vice-Chancellor (Research & Education Impact), Ben leads the University’s strategic impact agenda in research and education.
As a human geographer, Ben is passionate about participatory approaches to sustainable development and the role that education and engagement can play in creating resilience, capacity and well-being in communities. He has taught, researched and practised in the areas of community-based learning, participatory planning, sustainable development and community engagement. Ben also provides advice to various organisations and governments on strategic approaches to education, engagement and development.
Ben's contribution to community engagement in higher education, specifically service learning in built environment disciplines, has been recognised through a national Carrick Citation. For this work, he also received the Edith Cowan Authentic Learning Award from the Higher Education Research and Development Society of Australasia. In 2019, Ben received the Australian Financial Review Higher Education Award for Best Industry Engagement and the Business Higher Education Roundtable Award for Excellence in Community Engagement for the national pilot program, Farming Together. Ben is the Immediate Past President of Engagement Australia.

Tobias co-leads of the Harvest to Health Research Impact Cluster at SCU, which integrates agricultural innovation with biomedical science for healthier people and healthier environments. He researches value-added niche crops with focus on natural products and bioactive compounds, supporting the Australian industrial hemp, medicinal cannabis, coffee, rice and tea tree industries.
He currently leads the Australian Industrial Hemp Program of Research and develops the Australian Coffee Program of Research, both key investments into regional emerging industries by AgriFutures Australia.
Prior to joining SCU he spent seven years at the International Rice Research Institute (IRRI), Philippines, supporting climate-smart rice science to improve the livelihoods of smallholder farmers across Asia.
Tobias has a PhD from the University of Zurich, Switzerland and an MSc from the Technical University of Kaiserslautern, Germany.

Maxine Shea is the founder of Hemp Collective, an award-winning Australian-made hemp hair, body and pet care brand manufactured in the Byron Shire for almost a decade. They are stocked in more than 300 stores across Australia. She is also an Executive Committee Member of iHemp NSW, advocating for the growth of Australia’s industrial hemp industry through education, regional development and sustainable manufacturing.
Last week, Maxine spoke at the Australian Senate Inquiry at Parliament House into the opportunities for the development of a hemp industry in Australia, helping represent the broader agricultural, environmental and regional economic potential of industrial hemp. Through both Hemp Collective and her industry advocacy work, she is passionate about supporting regional innovation, Australian manufacturing, sustainable agriculture and low-waste value-added industries.
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Loretta Willaton is the Regional Australia Executive at, where she works closely with regional, rural, and remote communities across the country to improve connectivity, digital capability, and customer outcomes.
With more than two decades of experience in telecommunications and regional engagement, Loretta has built a strong reputation for working alongside local communities, industry, and business to tackle the practical challenges facing regional Australia.
She is passionate about digital inclusion, resilient infrastructure, and ensuring regional communities have access to the technology and support needed to grow and thrive.
At Telstra, Loretta leads initiatives focused on strengthening regional connectivity, supporting local businesses, and helping communities adapt to changing technologies and economic opportunities.