TOURISM IS A MAJOR CONTRIBUTOR TO THE NSW ECONOMY.

The visitor economy supports more than 107,115 businesses and over 296,000 jobs. It is the state’s fifth largest employment group, accounting for approximately seven per cent of total jobs. In 2018/19, the visitor economy contributed $38 billion (6 per cent) to NSW Gross State Product (GSP). That’s why Business NSW is dedicated to ensuring NSW remains Australia’s number one tourism destination. 

NSW TOURISM INDUSTRY COUNCIL

Powered by Business NSW, the NSW Tourism Industry Council helps businesses operating in the Visitor Economy maximise their potential to ensure New South Wales remains the number one tourism destination in Australia.

VISITOR ECONOMY STRATEGY 2030

The NSW Government’s Visitor Economy Strategy 2030 provides a roadmap to support all industries involved in the visitor economy to recover from the impact of drought, bushfires and COVID-19 and to grow in the future.  The strategy sets a bold vision for NSW to be the premier visitor economy of the Asia-Pacific by 2030.