

About Business NSW
Business NSW's regional network provides expert advice and services to our member businesses, along with strong representation at all levels of government - with our members’ needs at the heart of our advocacy efforts.
What we do for you
We want your Northern Rivers business to thrive and grow. That’s why we’re here to help. Our members receive access to a wide range of expert business services, including:
Jane is the Regional Director of Business NSW for the Northern Rivers, where she leads the charge on regional advocacy, business support, and economic development across one of the most diverse corners of the state.
She’s spent the better part of two decades working at the intersection of business, community and government, with deep experience in marketing, stakeholder engagement, and place-based strategy. From small towns to regional centres, Jane’s focus is always the same: unlocking potential and making sure local voices are heard where decisions are made.
She’s known for her big-picture thinking, and relentless backing of regional business. If it matters to the Northern Rivers economy, chances are Jane’s already on it.
Chloe leads the Business Northern Rivers Regional Leaders Program, connecting business leaders to strategic insights, influential networks, and advocacy opportunities.
With a background in business management, commercial operations and startups/scaleups, Chloe brings a practical, business-first lens to regional advocacy.
Kate brings over 10 years of experience in project coordination, stakeholder engagement, and event management across government, business, and not-for-profit sectors.
In her role at Business NSW, she oversees regional programs, facilitates partnerships, and supports local chambers to strengthen the Northern Rivers business community.
She has been with Business NSW since 2024 and is passionate about supporting sustainability and growth in the Northern Rivers.
Kelly leads the development of ProspER, a bold, forward-looking economic and environmental plan for the Northern Rivers and Tenterfield Shire, with a view to 2040.
Taking a wellbeing economy approach, the plan is being developed in close collaboration with businesses, industry, councils and the wider community.
With experience leading high-impact campaigns and initiatives that influence community behaviour and improve social and environmental outcomes, Kelly excels at translating complex challenges into clear, actionable strategies and plans.
We love to hear from our members, the media and business owners in the area. Reach out to our team today!